PathBridge Wichita connects tornado-displaced residents and foster youth aging out to immediate shelter — even as the city's largest intake center closes for emergency repairs.
"I just need one landlord to give me a chance."
"Mi familia necesita un lugar seguro esta noche."
"I've been trying to get my documents for three months."
| Channel | Audience | Content Type | Frequency | KPI | Est. Reach |
|---|---|---|---|---|---|
| CrossRoads Drop-In Center | Youth 18-24 | Peer navigators + printed resource cards | Daily presence during crisis | 200 youth contacted in 72 hours | High - only youth-specific site operating |
| 211 Kansas overflow support | All displaced residents | Live chat widget + callback queue | 24/7 during Red Cross activation | 500 calls diverted to digital tools | Critical - primary hotline overloaded |
| Spanish radio (La Raza 99.7) | Spanish-speaking families | 30-second spots + live DJ reads | 6x daily during drive time | 40% awareness among Spanish speakers | High - trusted community voice |
| Transit stop posters | Unsheltered adults | Visual maps to open shelters | Posted at 15 high-traffic stops | 100 scans of QR codes daily | Medium - reaches those without phones |
| Faith community partners | Displaced families | Bulletin inserts + volunteer navigators | Weekly through crisis period | 25 congregations activated | High - trusted messengers |
| Text alert system | Youth + case managers | Bed availability + document help | Real-time updates | 500 subscribers in first week | Critical for mobile population |
Open beds available NOW — No ID required today
Camas disponibles AHORA — No se requiere ID hoy
United Methodist Open Door closed for repairs. These locations have space:
United Methodist Open Door cerrado por reparaciones. Estos lugares tienen espacio:
Last night's tornado displaced 60+ residents just as United Methodist Open Door — processing 80-120 daily shelter contacts — closed for emergency repairs. Meanwhile, 211 Kansas phone lines remain overloaded, and traditional outreach can't reach couch-surfing youth or Spanish-speaking families fast enough.
PathBridge Wichita combines real-time bed tracking, multilingual SMS routing, and trusted community partnerships to connect displaced residents directly to available shelter. Our network reaches where others can't: CrossRoads Drop-In Center for transitioning foster youth, WhatsApp groups for Spanish-speaking families, and H.O.T. Team coordinates for encampment residents.
Budget drives paid digital amplification of community channels
Channel weights from AI analysis; reach calibrated to CDC/Feeding America benchmarks. All outputs are deterministic client-side math — not LLM-generated.
Digital Reach = base × (budget / $1,000)0.6 — diminishing returns on ad spend
Community Reach = base × (partners / 5) — linear partner scaling
QR Scans = community × 3% × awareness — 3% conservative vs 9.2% health/wellness benchmark (Uniqode)
Enrollments = digital × 0.03% + community × 0.10% + partners × 1 — split rates reflect higher trust in community channels
CPA = budget / enrollments, clamped $8–$200 — anchored to J-PAL SNAP ($20–$60) and CMS Navigator ($211)
Who this serves: Serving foster youth aging out, tornado-displaced families, and unsheltered adults seeking stability.
Generated by a Python harness using Claude (Anthropic API) to orchestrate the content pipeline:
1. Data Ingestion — API endpoints fetched and analyzed for demographic insights, crisis events, and community resources.
2. Audience Research — Personas grounded in real demographic data: poverty rates, language barriers, vehicle access, and displacement counts.
3. Creative Generation — Claude produced bilingual marketing copy (English + Spanish), social media posts, and partner pitch materials via structured output.
4. Channel Strategy — Channel choices mapped to persona barriers: if a community lacks vehicle access, digital + community partners outperform print distribution.
5. Curveball Adaptation — Crisis messaging templates ready for rapid deployment when conditions change.
6. Ask Atlas AI — Claude answers marketing strategy questions in real time. Try: "Draft an emergency social post about a new closure."
7 API endpoints (51 records): community-snapshot (1), shelter-inventory (10), intake-network (8), transition-programs (8), stabilization-docs (10), rehousing-options (10), system-status (4). Marketing content generated by Claude (Anthropic API) with Pydantic validation.
Ctrl Alt Defeat · NAIPC Wichita Regional · April 18, 2026